Integrated Advertising, Promotion and Marketing Communications by Donald Baack, Kenneth E. Clow

Integrated Advertising, Promotion and Marketing Communications

Donald Baack, Kenneth E. Clow

445 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth ed...

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