Marketing Planning Guide, Third Edition by Phylis M. Mansfield, Bruce Wrenn

Marketing Planning Guide, Third Edition

Phylis M. Mansfield, Bruce Wrenn

362 pages missing pub info (editions)

nonfiction business economics informative lighthearted medium-paced
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THE CLASSIC guide to develop a marketing plan--completely updated The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or servi...

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