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Geoffrey Lancaster, Frank Withey, Chartered Institute of Marketing
219 pages • missing pub info (editions)
ISBN/UID: 9780750640343
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 05 April 1999
Description
The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Funda...
Community Reviews
Content Warnings
—
Geoffrey Lancaster, Frank Withey, Chartered Institute of Marketing
219 pages • missing pub info (editions)
ISBN/UID: 9780750640343
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 05 April 1999
Description
The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Funda...
Community Reviews
Content Warnings