214 pages • first pub 2005 (editions)
ISBN/UID: 9781591841104
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 10 November 2005
Description
The big lesson of BzzAgentÂ's success is that companies donÂ't need to win over experts, “influentials,” “cool hunters,” or “magic people” to drive word of mouth. They just need to reach ordinary consumers—from all age groups and income le...
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214 pages • first pub 2005 (editions)
ISBN/UID: 9781591841104
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 10 November 2005
Description
The big lesson of BzzAgentÂ's success is that companies donÂ't need to win over experts, “influentials,” “cool hunters,” or “magic people” to drive word of mouth. They just need to reach ordinary consumers—from all age groups and income le...
Community Reviews Summary of 2 ratings
Average rating
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.