The Challenger Sale: Taking Control of the Customer Conversation by Brent Adamson, Matthew Dixon

The Challenger Sale: Taking Control of the Customer Conversation

Brent Adamson, Matthew Dixon

221 pages first pub 2011 (editions)

nonfiction business informative slow-paced
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to und...

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