CB with Review Cards & CB4me.com Access Code by Eric G. Harris, Barry J. Babin

CB with Review Cards & CB4me.com Access Code

Eric G. Harris, Barry J. Babin

352 pages first pub 2008 (editions)

informative medium-paced
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Description

Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer beha...

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