Understanding the Older Consumer: The Grey Market by Barrie Gunter

Understanding the Older Consumer: The Grey Market

International Social Psychology

Barrie Gunter

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nonfiction business economics informative medium-paced
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Description

There are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier and happier than our old stereotypical images lead us to believe, yet this segment of the market is under-researched. In Underst...

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