The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning by John Philip Coghlan, Tad Tuleja, Robert B. Miller, Stephen E. Heiman

The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

John Philip Coghlan, Tad Tuleja, Robert B. Miller, Stephen E. Heiman

386 pages • first pub 1987 (editions)

nonfiction business informative medium-paced
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The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. T...

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