Introduction to Neuromarketing & Consumer Neuroscience by Thomas Zoëga Ramsøy

Introduction to Neuromarketing & Consumer Neuroscience

Thomas Zoëga Ramsøy

445 pages first pub 2014 (editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sc...

Read more

Community Reviews

Loading...

Content Warnings

Loading...