Cult of Analytics: Data analytics for marketing by Steve Jackson

Cult of Analytics: Data analytics for marketing

Steve Jackson

216 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analyt...

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