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640 pages • missing pub info (editions)
ISBN/UID: 9781259598999
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Publication date: 21 February 2017
Description
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer. Student engagement and relevanc...
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640 pages • missing pub info (editions)
ISBN/UID: 9781259598999
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Publication date: 21 February 2017
Description
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer. Student engagement and relevanc...