Marketing Loose Leaf by Shane C. Hunt, George Deitz, John E. Mello

Marketing Loose Leaf

Shane C. Hunt, George Deitz, John E. Mello

640 pages missing pub info (editions)

nonfiction business economics medium-paced
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Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer. Student engagement and relevanc...

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