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416 pages • first pub 2005 (editions)
ISBN/UID: 9781591841807
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: 01 September 2007
Description
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School,...
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416 pages • first pub 2005 (editions)
ISBN/UID: 9781591841807
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: 01 September 2007
Description
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School,...