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68 pages • missing pub info (editions)
ISBN/UID: 9783846531563
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 20 October 2011
Description
This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing "one size fits all" does not apply. "Customized marketing" or "mass customization" is such an important strategic approach whe...
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68 pages • missing pub info (editions)
ISBN/UID: 9783846531563
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 20 October 2011
Description
This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing "one size fits all" does not apply. "Customized marketing" or "mass customization" is such an important strategic approach whe...
Community Reviews
Content Warnings