The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior by David S. Duncan, David S. Duncan
The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

David S. Duncan, David S. Duncan

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

David S. Duncan, David S. Duncan

225 pages missing pub info (editions)

nonfiction business psychology informative slow-paced
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A "detective story" that delivers key insights for any businessperson asking the who really are our customers, why do we lose them, how do we regain them?Customers can be a mystery. Despite the availability of more data than ever before, everyone,...

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