Clicks, Bricks & Brands by Don Peppers, Martin Lindstrom, Martha Rogers

Clicks, Bricks & Brands

Don Peppers, Martin Lindstrom, Martha Rogers

301 pages first pub 2001 (editions)

informative medium-paced
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The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role a...

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