Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform by Fang Liu, Umberto Lago, Bill Fischer

Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform

Fang Liu, Umberto Lago, Bill Fischer

288 pages first pub 2013 (editions)

business informative medium-paced

Description

A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their qu...

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