Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens by Philip Kotler

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens

Philip Kotler

683 pages missing pub info (editions)

nonfiction business economics travel informative slow-paced
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KEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h...

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