What Did You Just Say?: DiGanZi's Dictionary of Brand Terminology 2004-2019 by Smoss

What Did You Just Say?: DiGanZi's Dictionary of Brand Terminology 2004-2019

Smoss

26 pages missing pub info (editions)

nonfiction business economics fast-paced
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Description

I started collecting terminology about branding in 2004. It seemed like quite often words or phrases came across my radar that I hadn't heard or that I knew were appearing with greater frequency in the common lexicon. Some have become part of ever...

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