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484 pages • missing pub info (editions)
ISBN/UID: 9781138779846
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 04 January 2015
Description
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:...
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484 pages • missing pub info (editions)
ISBN/UID: 9781138779846
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 04 January 2015
Description
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:...