Back Of The Napkin: Solving Problems And Selling Ideas With Pictures by Dan Roam

Back Of The Napkin: Solving Problems And Selling Ideas With Pictures

Dan Roam

278 pages • first pub 2008 (editions)

nonfiction business design informative medium-paced
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Description

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and t...

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