Positioning: The Battle for Your Mind by Al Ries, Jack Trout

Positioning: The Battle for Your Mind

Al Ries, Jack Trout

missing duration info Add in missing duration information first pub 1980 (editions)

nonfiction business informative inspiring slow-paced
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"One of the most important communication books I've ever read. I highly recommend it " --Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager"Ries and Trout taught me everything I know about branding, marketing, ...

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