Storyselling for Financial Advisors by Mitch Anthony, Scott West

Storyselling for Financial Advisors

Mitch Anthony, Scott West

246 pages first pub 2000 (editions)

nonfiction business self help informative medium-paced

Description

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understand...

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