Cross-Cultural Selling for Dummies by Ralph R. Roberts, Michael Soon Lee

Cross-Cultural Selling for Dummies

For Dummies

Ralph R. Roberts, Michael Soon Lee

360 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs ...

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