368 pages • missing pub info (editions)
ISBN/UID: 9780415256018
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 05 September 2002
Description
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies an...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
368 pages • missing pub info (editions)
ISBN/UID: 9780415256018
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 05 September 2002
Description
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies an...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.