For God's Sake: An Adman on the Business of Religion by Amish Tripathi, Ambi Parameswaran

For God's Sake: An Adman on the Business of Religion

Amish Tripathi, Ambi Parameswaran

272 pages • first pub 2014 (editions)

nonfiction business informative medium-paced
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An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year exp...

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