The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta, Patrick Barwise

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

Thomas Barta, Patrick Barwise

240 pages • missing pub info (editions)

nonfiction business informative fast-paced
Powered by AI (Beta)
Loading...

Description

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marke...

Read more

Community Reviews

Loading...

Content Warnings

Loading...