ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it by Sangram Vajre, Eric Spett

ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it

Sangram Vajre, Eric Spett

183 pages • first pub 2019 (editions)

nonfiction business informative slow-paced
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Description

Did you know that less than 1% of all leads become customers? It is a shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, they reveal the secrets behind their signature TEAM - Target, Engage, ...

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