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384 pages • first pub 2007 (editions)
ISBN/UID: 9780030321030
Format: Hardcover
Language: English
Publisher: South-Western College Pub
Publication date: Not specified
Description
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers ...
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384 pages • first pub 2007 (editions)
ISBN/UID: 9780030321030
Format: Hardcover
Language: English
Publisher: South-Western College Pub
Publication date: Not specified
Description
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers ...
Community Reviews
Content Warnings