Looseleaf for Marketing: The Core by Roger A. Kerin, Steven W. Hartley

Looseleaf for Marketing: The Core

Roger A. Kerin, Steven W. Hartley

624 pages missing pub info (editions)

nonfiction business economics

Description

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement, leadership, an...

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