The Power of Logos: How to Create Effective Company Logos by Laurel Harper, William L. Haig

The Power of Logos: How to Create Effective Company Logos

Laurel Harper, William L. Haig

208 pages • missing pub info (editions)

nonfiction
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Description

This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business ...

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