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467 pages • first pub 2004 (editions)
ISBN/UID: 9781591391470
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 July 2004
Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks...
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467 pages • first pub 2004 (editions)
ISBN/UID: 9781591391470
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 July 2004
Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks...
Community Reviews
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.