Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble by Davis Dyer, Frederick Dalzell, Rowena Olegario

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Davis Dyer, Frederick Dalzell, Rowena Olegario

467 pages first pub 2004 (editions)

nonfiction business informative slow-paced
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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks...

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