The 20 PS of Marketing: A Complete Guide to Marketing Strategy by David Pearson

The 20 PS of Marketing: A Complete Guide to Marketing Strategy

David Pearson

336 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

The 20 Ps of Marketing contains the thinking on which to base sound reactions to the marketing challenges faced by large and small companies today. Combining elements of the textbook and real world marketing experiences, it is packed with useful i...

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