Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam, Georg Tacke

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Madhavan Ramanujam, Georg Tacke

256 pages first pub 2016 (editions)

nonfiction business informative slow-paced
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.  ...

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