Gamify: How Gamification Motivates People to Do Extraordinary Things by Brian Burke

Gamify: How Gamification Motivates People to Do Extraordinary Things

Brian Burke

nonfiction business design psychology informative medium-paced

162 pages | first published 2014

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Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited reso...
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