Hooked: A Guide to Building Habit-Forming Technology by Nir Eyal

Hooked: A Guide to Building Habit-Forming Technology

Nir Eyal

154 pages first pub 2013 (editions)

nonfiction business design psychology informative medium-paced

Description

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologie...

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Community Reviews Summary of 928 reviews

Moods

informative 97%
inspiring 38%
reflective 10%
challenging 7%
lighthearted 5%

Pace

medium 54%
fast 35%
slow 10%

Average rating

3.74

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