Routledge Handbook of Hospitality Marketing by

Routledge Handbook of Hospitality Marketing

652 pages missing pub info (editions)

nonfiction business economics travel challenging informative medium-paced

Description

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical appro...

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