Advertising & IMC: Principles and Practice with MyMarketingLab & eText Access Code by William D. Wells, Nancy D. Mitchell, Sandra E. Moriarty

Advertising & IMC: Principles and Practice with MyMarketingLab & eText Access Code

William D. Wells, Nancy D. Mitchell, Sandra E. Moriarty

688 pages • first pub 2009 (editions)

nonfiction business informative medium-paced
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for...

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