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264 pages • first pub 2012 (editions)
ISBN/UID: 9781422143568
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 10 July 2012
Description
Trying to get your message heard? Build an iconic brand?Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes ar...
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Content Warnings
264 pages • first pub 2012 (editions)
ISBN/UID: 9781422143568
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 10 July 2012
Description
Trying to get your message heard? Build an iconic brand?Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes ar...
Community Reviews
Content Warnings