Think New ASEAN! by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

264 pages first pub 2014 (editions)

nonfiction business economics informative medium-paced

Description

This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies inclu...

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