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3 hours, 6 minutes • first pub 1993 (editions)
ISBN/UID: 9781483006024
Format: Audio
Language: English
Publisher: HarperCollins
Publication date: 22 April 2014
Description
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave t...
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3 hours, 6 minutes • first pub 1993 (editions)
ISBN/UID: 9781483006024
Format: Audio
Language: English
Publisher: HarperCollins
Publication date: 22 April 2014
Description
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave t...