Analytical Marketer: How to Transform Your Marketing Organization by Thomas H. Davenport, Adele Sweetwood

Analytical Marketer: How to Transform Your Marketing Organization

Thomas H. Davenport, Adele Sweetwood

208 pages • first pub 2017 (editions)

nonfiction business informative fast-paced
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How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing or...

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