How Voters Decide: Information Processing During Election Campaigns by Richard R. Lau

How Voters Decide: Information Processing During Election Campaigns

Richard R. Lau

344 pages first pub 2002 (editions)

informative slow-paced
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Description

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as t...

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