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220 pages • missing pub info (editions)
ISBN/UID: 9780195026146
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 20 September 1979
Description
Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programmi...
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220 pages • missing pub info (editions)
ISBN/UID: 9780195026146
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 20 September 1979
Description
Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programmi...