The Sponsor: Notes On A Modern Potentate by Erik Barnouw

The Sponsor: Notes On A Modern Potentate

Classics in Communication and Mass Culture

Erik Barnouw

220 pages missing pub info (editions)

nonfiction art business informative reflective medium-paced

Description

Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programmi...

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