Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Dan Ariely

304 pages • first pub 2008 (editions)

nonfiction business economics psychology informative reflective medium-paced
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can'...

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