Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry by Suzanne Taylor, Kathy Schroeder

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

Suzanne Taylor, Kathy Schroeder

318 pages • first pub 2003 (editions)

biography business history informative fast-paced
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Description

This work analyzes all critical junctures chronologically in the software company Intuit's growth from a marketing and a leadership perspective.

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