The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed by Alberto Savoia

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

Alberto Savoia

272 pages first pub 2019 (editions)

nonfiction business informative slow-paced

Description

The Law of Market Failure: Most new products will fail in the market, even if competently executed.Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and ...

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