Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future by Jonah Sachs

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Jonah Sachs

288 pages • first pub 2012 (editions)

nonfiction business psychology informative reflective slow-paced
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Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are...

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