Geodemographics, GIS and Neighbourhood Targeting by Peter Sleight, Richard Harris, Richard Webber

293 pages missing pub info (editions)

nonfiction sociology technology informative medium-paced

Description

Geodemographic classification is 'big business' in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals ...

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