Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World by John Doorley, Fraser P. Seitel

Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

John Doorley, Fraser P. Seitel

248 pages first pub 2012 (editions)

nonfiction business self help informative slow-paced
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Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless start...

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