Tickling Sharks: How We Sold Business on Sustainability by John Elkington

Tickling Sharks: How We Sold Business on Sustainability

John Elkington

384 pages • missing pub info (editions)

nonfiction business memoir
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Speaking Tomorrow's Truth to PowerSustainability is going mainstream-but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contras...

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